‘The Incredibles’ is one of my favourite films. You could even tell watching it how much fun the film-makers were having. The combination of a cracking story and the smart style of animation used makes me think of a weird tautology: mid-century digital. If you haven’t seen it, do yourself a favour this weekend. The reason I mention it in the context of YouTube and business social media is because it appeals to everyone. It’s the classic example of a movie parents love as much as their children.