New Tech startup web design project: Biddly

tech startup web design

This week sees the launch of a great project we’ve been working on – the undertaking of a new tech startup web design.

Biddly provides a platform for marketers, Ad Networks, Tracking Platforms and product owners and managers to manage their online advertising to ensure it’s as efficient as possible.

Startup businesses are always on the back foot trying to leap forward – and mean working with an evolving visual look, so these are always great and often spontaneous partnerships. We occasionally get involved with the original design of their logos, but more often that not (and in this case with Biddly) expand their pre-existing branding, which gradually creates a customised individual personality for the company.

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Live Pura Vida: graphic design for lifestyle brands

graphic design for lifestyle brands

This week sees the launch of Live Pura Vida, a new website promoting a holistic and healthy lifestyle.

I am really proud of this piece of work – it ticks all sorts of boxes for me creatively! In particular it gives us a fresh viewpoint on graphic design for lifestyle brands.

We’ve been asking questions such as;

  • what appeals to people today seeking a more rounded diet and lifestyle?
  • is it enough to just appeal to women?
  • …and how do you keep an open, fresh approach in that regard?
  • is it possible to really stand out in a very crowded marketplace?
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Web design for gyms and personal trainers: 365 Body Trainer

Web design gyms personal trainers

This Spring we’ve been working out with Charlie Knight – not literally (yet, anyway), but in a creative sense.

Charlie approached us earlier in the year to look at a new company, a brand even, that he was starting mixing personal training for individuals and corporate businesses with healthy retreats within the UK and Portugal.

It sounded pretty intriguing to us: we’ve long had an interest in working on web design for gyms and personal trainers and this seemed a great way to get involved with this sector.

The end results of the project truly exceeded my initial expectations – it’s going to be a highlight of 2016 for us.

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New business startup design: London Base

business startup design

This Spring we are working on a series of hugely varied business startup design projects. This has long been a favourite kind of project for us… we love helping a fantastic new idea take shape from a visual perspective.

Added to which, the reaction from its founders as their business plan becomes a reality from a visual perspective is inevitably worth every penny we get paid.

The first such startup project of 2016 to ‘go live’ is London Base. This is a business that manages property portfolios on short let terms, usually via online services such as AirBNB or HomeAway.

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How to make Pinterest work for your SME

For me, Pinterest is different. Different from the frenetic pace of other social media where amid a constant bombardment of opinion, invective and news, a business who wants to showcase new products or visual work can find their voice rather lost. By contrast, opening up a Pinterest page for a new project is rather like shutting a door on a crazy world and steadily building a story about something fresh and emerging. It’s particularly useful for building inspiration, as well as showcasing gorgeous photography of your work, or working process.

… let’s first talk about inspiration.
Collating visual stimuli for my graphic design work has been a mainstay of a consistently familiar creative process which begun at art school. For many years this would be done by raking through design books and magazines, tearing, cutting, copying and building ‘mood boards’ on huge sheets of foamboard. Particularly useful for corporate identity projects, these messy heaps of cut up paper would gradually be pulled together into coherent themes which would in turn inspire something totally fresh. The good news (for trees everywhere) is that the entire process can now happen online, without scissors and spraymount, harvesting the seemingly inexhaustible visual resources of the web.

… secondly, showcasing your work, in depth, from every angle.
In the photography of your work, whether a standalone product or creative project such as a new piece of artwork, a vibrant poster for your business or a story about a new activity you’re undertaking, it’s extremely unlikely you’ll produce just one image. More likely it’s going to be many, almost certainly built over time. By contrast, other social media increasingly favours the single image: most Facebook posts these days on a smartphone dicate this. However Pinterest suggests a different, more comprehensive process, potentially looking at your work, explaining its purpose, use, or a range of iterations. Essentially it allows you to curate a complete visual story from beginning to end.

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