“I’m launching a business on a budget, but I know it’s got to stand out to succeed.”

From the very first conversation with Veronika Brázdová, she had a steely clarity of purpose: her new legal practice brand identity and website needed to stand out. This sort of opening gambit of a project always appeals to me because I sensed a value attached to design which goes to the core of everything we do.

Then there was the twist. The firm’s work was going to focus on mediation services within founders at the forefront of sustainable technologies. Niche? Perhaps. But I’d say spotting a problem to be solved was at the heart of every successful law firm. We saw the combination of an innovative and cutting-edge USP, alongside an enthusiasm to focus on a stylish and impactful brand from the very beginning, as an irresistible challenge.

I recently spoke with her about why brand identity and web presence were a decision as a way of setting herself apart from day one. Veronika was also generous enough to share her insights into what that taught her about brand positioning, client psychology and how design communicates what makes you different.