Over the years it’s often occurred to me that we should focus on design for one specific business sector stick to and specialise in it. However every time I resolve that is what we are going to do, a fabulous little project comes along and I realise, yet again, that such a notion is once more scuppered. So I have come the the conclusion that in fact that’s essentially unworkable! What it comes down to is that perhaps our strength (and interest in the jobs we do!) comes from diversity.
A classic example of such an unusual ‘left turn’ project is The Antique Dispensary – an extraordinary online goldmine of beautiful antiques, selling vintage products online. We’ve just re-launched the site, replacing an original we designed and built back in 2012. That old site had lasted the distance but was created before a responsive build was something we did ‘as standard’ – and after six years needed a wide-ranging design and technical update.