Over the past six months we’ve been working on a series of great brand and web projects. This is one of the biggest and covers nearly all the disciplines in which we work. Our client is the global business logistics consultancy MovePlan.
Their brief to us was to retain their longstanding brand identity and update it by working on a fresh approach to all the ‘moving parts’. This has covered in particular creating a library of custom photography which we’ve applied to the digital assets they use for sales.
With so much uncertainty around today, the kind of project where a strong, familiar brand is updated with better marketing may suit many businesses. In particular those with one eye on ‘what comes next’ and how best to use a squeezed marketing budget. Strategic thinking is the order of the day and this project is a great answer to the question ‘how do I plan a rebrand?’.