The Bulgari sparkler – a foray into luxury hotel web design

luxury hotel web design

Having worked for both luxury hotels and a wide range of corporate businesses over the years it seems logical that we might somehow combine the two. I must admit I never saw how we could creatively exploit the link – until recently.

My thinking has been that with a strong brand culture, most of the larger hotels in London logically focus their online presence on their customers. Then, invariably this sort of marketing-led creative work is handled centrally at a headquarters in, for instance, Milan or New York. But hotels are a business like any other and require a corporate side to their branding.

The first requirement of this is usually the part that makes the hotel tick – staff resourcing. It’s this interesting crossover of corporate and luxury that recently led us into our first luxury hotel web design project – for the Bulgari Hotel in Knightsbridge.

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The Antique Dispensary – selling vintage products online

selling vintage products online

Over the years it’s often occurred to me that we should focus on design for one specific business sector stick to and specialise in it. However every time I resolve that is what we are going to do, a fabulous little project comes along and I realise, yet again, that such a notion is once more scuppered. So I have come the the conclusion that in fact that’s essentially unworkable! What it comes down to is that perhaps our strength (and interest in the jobs we do!) comes from diversity.

A classic example of such an unusual ‘left turn’ project is The Antique Dispensary – an extraordinary online goldmine of beautiful antiques, selling vintage products online. We’ve just re-launched the site, replacing an original we designed and built back in 2012. That old site had lasted the distance but was created before a responsive build was something we did ‘as standard’ – and after six years needed a wide-ranging design and technical update.

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New website for the Shine School Media Awards

Shine School Media Awards

We’re really proud of our association with the Shine School Media Awards which goes back several years now.

Our work has covered the gamut in that time. From rebranding the Awards, designing their book of winning students each summer over the last four years, to now creating a completely new website.

It had long been our intention to rework the site which we originally laid out in 2014. Time moves on and the build from three years ago needed a fresh start.

We’re keen to attract the attention of students who are teenagers from 13 or 14 years old…  and these guys are smart! So we’re needing to appeal to some of the most tech-savvy young people you’re likely to find in the UK.

No pressure then…

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Understanding luxury hotel branding – FBR Consulting

luxury hotel branding

Over the years I’ve had some really great experiences working within the hospitality industry – and more specifically, within luxury hotel branding. Interestingly that’s often involved hotels outside the UK rather than here at home. In particular, fantastic experiences doing a photoshoot in northern Italy and a boutique hotel Cape Town come to mind.

Then more recently we’ve been involved working on print projects such as menu systems for the Rosewood Hotel here in London which has been a great experience.

Now however we have a fascinating combination of the two – a London based agency with a client base almost entirely in southern Europe. This lovely project is the branding of an emerging marketing business focussing on luxury hotels.

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New interiors web design: Church & Rose

interiors web design

Some of the best projects come about after a slow burn-type build up. So it was with Chuch & Rose, who first approached us to talk about a new look interiors web design for the consultancy back at the very start of 2017. I absolutely adore working on web design for interiors specialists so was immediately intrigued at the project. However the timing wasn’t quite right for them – so we waited a little. I confess that patience is not always one of my strong suits, but in this case it was rewarded and happily the phone rang a few months later with an instruction to begin work.

The lovely thing about Church & Rose’s work – at least from an outsider’s perspective – is that it is centered around comfort. I look at their interiors and immediately feel like I could relax in any of these homes. Quite a skill.

The other facet I am struck by is that, amid a set of British countryside homes on their portfolio, there is this very fresh, modern perspective.

This approach occasionally makes its presence felt in their more traditional ‘country home’-type projects too, something I find fascinating.

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A guide to keeping your website updated

Keeping your website updated

In general there are two approaches to keeping your website updated: the first is general housekeeping to keep it looking fresh, the other tends to be a more radical appraisal of redesign or relaunch.

However I thought it might be interesting, as well as these two, to look at a couple of more nuanced approaches to maintaining a website. After all, despite the ever-changing options of programming technology – not to mention how design approaches change – websites are invariably online in their original form for several years at a time.

Designing, building and uploading content to a site from scratch also tend to be massive jobs from a staffing and project management perspective. So the ground-up reboot is not to be undertaken lightly.

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