I never get tired of ‘a first’. A completely new experience that takes me (and the team) away from everything we’re used to and then leaves me wondering what other new horizons are out there to conquer next.
We’ve just completed one such project – a website for an interior designer in Riyadh. I think the fact that Yasmin Alsdais is a woman isn’t necessarily that remarkable to me, but in the context of her business which is growing fast and being hugely successful in Saudi Arabia, it’s most definitely a different (and very admirable) story. Given both that fact and the ease in which we worked across two continents, I’m particularly proud to be associated with the endeavour.
It’s been a great experience and opened up a fresh avenue designing for Saudi business in London which I hope is the start of a new chapter of work.