EquityWatch describe themselves as a firm that uncovers the ‘intricate web of identities who shape an organisation’s journey’. In essence they provide data about companies so investors have the best possible idea of who they are investing in – and with.

The whole exercise has been an intriguing project figuring out how to present a business that offers detailed data reporting in a way that demystifies what they do. In the event, this financial consultancy rebrand project required an inventive approach, one that felt sharp, avoided clichés and branded the firm in a stylish way.

Over the past months, the EquityWatch project has included a new logo, visual branding concept, the design of animation and its application to a fantastic new website which has just launched.