One of the great things about being a designer is that very specific deadlines are fairly rare. The result of that is not prevarication or delay, quite the reverse – we all want to get our work done, make clients happy and to see it out in the world. But at the same time, in general, creative work requires time and consideration. It’s done when it’s done. So, efficiency is welcomed but ‘design emergencies’ are scarce.
However, we’ve had a set of projects recently where both creativity and a finish line has been part of the brief. The most recent of these has been the branding and web design project for Mountford Pigott, an architecture practice celebrating their centenary in 2021. In this case, the calendar couldn’t be dodged. As we began work in September, we all knew a new look had to be out in the world at the turn of the year.
There was no way around it: the clock was ticking.