Why print design promotion matters now (more than ever)

I’ve recently been thinking about the continuing relevance of print in our increasingly ‘I’ll just email it over’ world. Attach and send, sure, but will anyone bother to read it?

There’s no doubt in my mind that contemplating a book, catalogue or brochure leads to a calmer, more reasoned response in almost every situation, not least because of the time and consideration usually given to the printed word. We’re told not to look at our phones before bedtime (good luck with that) but it can’t be denied the internal calm that reading at the end of the day brings. In work as in the rest of life, the same principle applies.

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