This time last year we were celebrating our nomination for the print industry’s Solutions Awards for print design – our brochure for the Shine School Media project we support had just been recognised in the Environmental category.
This was a real thrill because, as a small agency, we tend not to worry too much about awards. They are nice when they happen (and clients love them) but the whole process of payment and reward from the major prizes has sometimes felt like a but of a cash cow rather than something that is all about the talent. However, in part because the project we were nominated for was such a personal labour of love for me, this one felt rather different. And then – we won.
Isn’t it funny how winning changes everything? Firstly in terms of how you feel about the work you did. It feels… golden, special, recognised. Somehow it stands apart from the rest of the work this year and becomes more significant. And then, secondly, winning again becomes somehow less critical. It won once, so attained this fantastic standard. Wouldn’t winning again be somehow… greedy?
Well possibly, but we certainly have been nominated again!
Our work for Shine this year has been shortlisted for two Solutions Awards for print design, in both the environmental category but also the paper section too. We might have a sneaky nomination in best design too. I thought it might be worth putting down a little more detail how our work relates to these two categories and how we came to make the decisions around that work.