Talking my language! Creating a multi-lingual website

In December we completed six months of work on a new website for ORIS, a classic German manufacturing brand based just outside Stuttgart.

An iconic business trading in bicycle carrier and towbars for more than half a century, the brand had begun to dilute after a series of mergers and buy-outs. Our project was to create a standalone site, bringing this fantastic brand back to the prominence it deserves.

With a Europe-wide audience, the site will eventually appear in many languages, but first up was German and English. So began a fascinating project creating a multi-lingual website.

Read more

All about ORIS: creating branded photography

creating branded photography

Photographer Andy and I got out of the car and unloaded the equipment. In front of me was a caravan and a selection of cars. A couple of models stood waiting. Our mission: creating branded photography from scratch for our client. The project manager turned to me and said, ‘where do you want to start…?’

It was at that moment, standing in a leafy clearing just outside Heilbronn in southern Germany that I realised, this was serious.

Read more

Legendary German automotive brand ORIS stages an epic creative commercial relaunch

creative commercial relaunch

Over the past six months the team and I have been working on what I’ve come to think as an almost sentimental journey. For sure it’s also been clear-eyed hard work, but there’s something wonderful about seeing a classic brand being given the platform it once always enjoyed.

I’m talking about ORIS, a classic, decades-old southern-German manufacturing name that in recent years had begun to slowly disappear amid a welter of corporate machinations.

We were first offered the chance to consider the brand almost two years ago and it seemed so obvious even then that this business had bags of brand equity, the elusive wonderstuff that design and PR agencies the world over yearn for.

Today, it’s back with nothing less than an epic creative commercial relaunch.

Read more

Designing a sister brand: Northbank Speakers

A year ago, we were hard at work completing the launch website for talent and literary agency Northbank Talent Management. The result of months of work, that site launched on the 31st May 2018. The project was a rebranding of what had been up til that point Diane Banks’ eponymous literary agency. With a single move, the business had a completely fresh start.

The new name and branding expanded into a wide range of print and social media as well as, most visibly, an expansive website which we custom-designed from the ground up. From a standing start and completely new URL, Northbank’s website now has sometimes several hundred visitors a day. Exciting stuff.

There’s more to come too. Today we’re unveiling a surprise – over the last few weeks we’ve been designing a sister brand as a standalone entity: Northbank Speakers.

Read more

Happy ending or moral tale? Once upon a branding design project

branding design project

It’s been quite a week – wrapping up one logo project, just beginning the identity for something else.

It’s enjoyable work but by far the most labour-intensive that we do. When either a marketing lead or entrepreneur hire a designer, they usually expect creativity. We’re happy to oblige – it’s just that the end result tends not to be what they expected. Because how could it ever be?

We just aim high and hope the result is a pleasing one.

Read more

ARC Crawley – building a healthcare brand from scratch

Quality of life: that’s what is at the core of our latest project. Our long-standing client Cavendish Care spent the best part of 2018 establishing an Activity Centre for their clientele of Learning Disabled people just outside the centre of Crawley in West Sussex.

Our challenge was to brand it.

The centre is based in a refurbished Tudor cottage (with a large rear extension) that has been totally customised, creating large, gorgeous spaces for every imaginable activity.

Devising an identity for ARC Crawley and rolling it out has been a real pleasure over the last six months – essentially building a healthcare brand from scratch.

Read more