Northbank Talent launches – a new media brand design

new media brand design

At the end of 2017 we were approached to work on the total re-brand of literary agency Diane Banks Associates. After over two years of planning, the management team had decided to fundamentally re-consider their business offering.

Today if you’re an author you don’t just write a book and then retreat back to your desk to start on the next one. There’s a world of talks, tours, social and traditional media where the lifespan of your work is extended.

With this, the traditional notion of a literary agent has fundamentally shifted… to one of thought leaders across multiple disciplines and exposure. The notion then is to take on clients with a far wider set of disciplines. This was no ordinary creative project – we were creating a new media brand design.

The end result of all this preparation is now revealed – and it’s called Northbank Talent Management.

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Smarter, lighter, faster – the Joost Engines brand launch

We often tackle projects which are related to one another. For instance, it’s only natural that one interior design-industry project to lead to another. Ditto the legal or financial sectors. Those guys in particular only trust you with work if you’ve got a track record in the field.

Then, something completely different comes along.

There’s a connection through our long-time client Longwall Ventures, but still. We’re talking about the outboard motor engines of speedboats.

Introducing: the Joost Engines brand launch.

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New legal brand design – for Freedman + Hilmi

new legal brand design

One of the great things about having ‘been around’ a while is that we tend to experience growing with our clients.

While we’ve completed plenty of identity design over the years, this project I am writing about today covers two rather fantastic ‘firsts’ for us.

The work completes a completely new legal brand design. It’s also the first project that we’ve completed after a merger.

In this case it’s the blending of our long-time client Freedmans Law and Hilmi+Partners, engaged in similar work to do with commercial real estate.

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New year, new brand identity

There is little designers dislike more than taking their own medicine. And the old chestnut of when to update your own brand or website is the bitterest kind.

The diagnosis tends to be for a good measure of double standards! It’s fine for everybody else to stay modern and at the cutting edge, but the thought of taking your own branding to that place (wherever it is) is a well worn path so narrow it’s almost a… tightrope.

Cutting edges and tightropes aren’t really that compatible.

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New website for the Shine School Media Awards

Shine School Media Awards

We’re really proud of our association with the Shine School Media Awards which goes back several years now.

Our work has covered the gamut in that time. From rebranding the Awards, designing their book of winning students each summer over the last four years, to now creating a completely new website.

It had long been our intention to rework the site which we originally laid out in 2014. Time moves on and the build from three years ago needed a fresh start.

We’re keen to attract the attention of students who are teenagers from 13 or 14 years old…  and these guys are smart! So we’re needing to appeal to some of the most tech-savvy young people you’re likely to find in the UK.

No pressure then…

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Understanding luxury hotel branding – FBR Consulting

luxury hotel branding

Over the years I’ve had some really great experiences working within the hospitality industry – and more specifically, within luxury hotel branding. Interestingly that’s often involved hotels outside the UK rather than here at home. In particular, fantastic experiences doing a photoshoot in northern Italy and a boutique hotel Cape Town come to mind.

Then more recently we’ve been involved working on print projects such as menu systems for the Rosewood Hotel here in London which has been a great experience.

Now however we have a fascinating combination of the two – a London based agency with a client base almost entirely in southern Europe. This lovely project is the branding of an emerging marketing business focussing on luxury hotels.

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