New legal brand design – for Freedman + Hilmi

new legal brand design

One of the great things about having ‘been around’ a while is that we tend to experience growing with our clients.

While we’ve completed plenty of identity design over the years, this project I am writing about today covers two rather fantastic ‘firsts’ for us.

The work completes a completely new legal brand design. It’s also the first project that we’ve completed after a merger.

In this case it’s the blending of our long-time client Freedmans Law and Hilmi+Partners, engaged in similar work to do with commercial real estate.

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New year, new brand identity

There is little designers dislike more than taking their own medicine. And the old chestnut of when to update your own brand or website is the bitterest kind.

The diagnosis tends to be for a good measure of double standards! It’s fine for everybody else to stay modern and at the cutting edge, but the thought of taking your own branding to that place (wherever it is) is a well worn path so narrow it’s almost a… tightrope.

Cutting edges and tightropes aren’t really that compatible.

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New website for the Shine School Media Awards

Shine School Media Awards

We’re really proud of our association with the Shine School Media Awards which goes back several years now.

Our work has covered the gamut in that time. From rebranding the Awards, designing their book of winning students each summer over the last four years, to now creating a completely new website.

It had long been our intention to rework the site which we originally laid out in 2014. Time moves on and the build from three years ago needed a fresh start.

We’re keen to attract the attention of students who are teenagers from 13 or 14 years old…  and these guys are smart! So we’re needing to appeal to some of the most tech-savvy young people you’re likely to find in the UK.

No pressure then…

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Understanding luxury hotel branding – FBR Consulting

luxury hotel branding

Over the years I’ve had some really great experiences working within the hospitality industry – and more specifically, within luxury hotel branding. Interestingly that’s often involved hotels outside the UK rather than here at home. In particular, fantastic experiences doing a photoshoot in northern Italy and a boutique hotel Cape Town come to mind.

Then more recently we’ve been involved working on print projects such as menu systems for the Rosewood Hotel here in London which has been a great experience.

Now however we have a fascinating combination of the two – a London based agency with a client base almost entirely in southern Europe. This lovely project is the branding of an emerging marketing business focussing on luxury hotels.

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Political logo design: Policy Connect’s ‘Policy Snap’

political logo design

It’s always really exciting to get involved in the work of our long-time client Policy Connect – but particularly when it comes to election season.

We’ve been through this cycle three times with them over the years – and this time was the most unexpected. In fact the spontaneous nature of this election here in the UK inspired a new approach to coverage – a ‘Policy Snap’.

While we are very familiar with branding projects of all kinds of political logo design, this was a new challenge for us – and I’m really rather pleased with the outcome.

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New interiors web design: Church & Rose

interiors web design

Some of the best projects come about after a slow burn-type build up. So it was with Chuch & Rose, who first approached us to talk about a new look interiors web design for the consultancy back at the very start of 2017. I absolutely adore working on web design for interiors specialists so was immediately intrigued at the project. However the timing wasn’t quite right for them – so we waited a little. I confess that patience is not always one of my strong suits, but in this case it was rewarded and happily the phone rang a few months later with an instruction to begin work.

The lovely thing about Church & Rose’s work – at least from an outsider’s perspective – is that it is centered around comfort. I look at their interiors and immediately feel like I could relax in any of these homes. Quite a skill.

The other facet I am struck by is that, amid a set of British countryside homes on their portfolio, there is this very fresh, modern perspective.

This approach occasionally makes its presence felt in their more traditional ‘country home’-type projects too, something I find fascinating.

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