Defining a visual language for MovePlan

When I describe the creative design work we’ve done, I’m usually discussing the culmination of a project during which many of the elements that make up a rebrand have dovetailed. These usually start with a logo design project, considering colour, type, then how the brand appears in print and online.

It’s often months of work and reaching the ‘finish line’ is always a very satisfying moment. We’ve recently completed one such project, for global business change consultancy MovePlan. I found one aspect of the project particularly satisfying – defining a visual language for the business, in this case by building them a library of brand imagery. Over a period of three months, all the photographs in this project were shot by renowned architectural photographer Alistair Nicholls – with my art direction.

Since it will be a while before we’re out doing photo shoots again, I thought it might be interesting to reflect on that project and the creative process behind the work.

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