This week sees the launch of Live Pura Vida, a new website promoting a holistic and healthy lifestyle.
I am really proud of this piece of work – it ticks all sorts of boxes for me creatively! In particular it gives us a fresh viewpoint on graphic design for lifestyle brands.
We’ve been asking questions such as;
- what appeals to people today seeking a more rounded diet and lifestyle?
- is it enough to just appeal to women?
- …and how do you keep an open, fresh approach in that regard?
- is it possible to really stand out in a very crowded marketplace?