’Tis the season to be looking in shop windows, bathed in the glow of their Christmas promotions…

Needless to say these store window designs were completed months ago, probably on a boiling hot summer’s day. We designers tend to sit in tee shirts doing creative work for the coldest time of the year. We look forward to our summer holidays while trying to imagine how we might feel wrapped in knitwear and hunting for presents.

Our client providing this particular festive brief was Yamaha Music’s UK flagship store, on Wardour Street in central London.

As a 1990s art school student in London, the idea that a business I lead might one day actually design something on the amazing and iconic Wardour Street would have been … bonkers. And yet – here we are. Best of all, it looks really great. A colourful, modern celebration of all things musical from the classical to the bang up to date in a extravagant festive motif.