Why our latest private guesthouse website opts for a ‘softer sell’

We’ve recently completed a private guesthouse website with a bit of a difference. Usually the sales plan adopted by any kind of hotel or hospitality project involves a ‘hard push’, with a focus on the most optimised marketing to a specific audience.

However with the work we’ve done for a rural farm, incorporating newly refurbished accommodation and a wide range of photo shoot locations, the approach has been rather different.

For a start, the property is a private home, with ongoing use by a couple, albeit one that travels year-round. Then there’s the overall ethos of the place, which is charming, easygoing and friendly, amid a quiet local community. This called for a more casual, friendly design brief – with plenty of creativity.

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