luxury hotel design

New luxury hotel design work for Rosewood London

Over the past three months we’ve been working alongside the communications team at Rosewood London, the luxury hotel in the heart of London’s Holborn. Our work has focussed on the design of a menu system for their elegant cocktail bar and ‘club room’, Scarfes Bar. This week the first part of this work has appeared within and outside the Bar and I’ve been along to photograph the menus in situ. It’s been a while since we had new luxury hotel design work on our portfolio and it’s a real pleasure to see this project completed.


The cocktail menu brought to life

The new Scarfes Bar cocktail menu takes the much-loved format it has had since its inception and reimagines the design completely.

The new design sits within a beautiful bound case created by The Wyvern Bindery with the front cover introducing the man behind the bar – acclaimed illustrator Gerald Scarfe. The cover illustration is a self-portrait embossed into the red leather with a matt black foil.

Inside the menu, a bold graphic print of Gerald’s inimitable handwriting is foiled onto suede while the printed menu is  bound inside.

Our work in luxury hotel design: The menu at Scarfes Bar

Our work in luxury hotel design: The menu at Scarfes Bar


Large-format menus

Newly displayed outside Scarfes Bar and at the front of Rosewood London on High Holborn are a second set of menus for Scarfes Bar. These large-format sheet style listings expand on our  newly-defined design within the bar.

It was a particular thrill to have seen the menus placed in the window of Scarfes Bar on Monday. Truly a great moment when a project we are very proud of ‘goes public’ for the first time.

Our work in luxury hotel design: The menu at Scarfes Bar

Our work in luxury hotel design: The menu at Scarfes Bar


A final drop…

For the launch of the new menu, we created a one-off miniature whisky bottle featuring a Scarfe original drawing of a marauding Macbeth tearing across the front with huge sword.

Our work in luxury hotel design: A miniature whisky bottle for Scarfes Bar


Our luxury hotel design work

See more photos of the work we’ve completed for Rosewood London:

Portfolio page for this design project

See all our luxury hotel identity and print design work