ICON Corporate Finance

With over 300 transactions across five international hubs, ICON Corporate Finance is a rare beast in the M&A world, a global investment bank that consistently delivers maximum shareholder value.

We worked with ICON on a complete brand transformation, starting with their core identity. We created an entirely new visual language featuring smooth, flowing lines that twist and swirl within a circular form, suggesting global connectivity.

Online, we delivered one of our most significant digital projects, building a comprehensive platform around two key user pathways: ‘get acquired’, or ‘get funded’. We brought the branding to life with custom videos, animated vector graphics and vibrant backdrops, while maintaining crystal-clear information architecture.

The final piece was perhaps the most complex: redesigning 65 PowerPoint slides used by their sales teams. Working directly with ICON’s deal directors, we transformed these into muscular business development tools that look fantastic while supporting their positioning as master dealmakers.

The result is a unified brand system that matches the calibre of business ICON has always been, offering visual credibility that works as hard as their deal team.

What we did

Brand concept and design
Web design
Vector animation
Presentation deck design

“Richard and his team were excellent collaborators – they knew when to push our thinking and when to be patient as we came to terms with change.

“Knowing that Richard and his team understood the nuances of the financial services world meant we fully trusted them to accurately portray ICON’s position as an M&A and fundraising advisor. Decisions around appropriate ‘tombstone’ treatment, effective deal categorisation and clear presentation of ICON’s services were made a lot easier by the agency’s contextual knowledge of the industry.

“The new website is an exceptional representation of who ICON is today and where we are going. Members of the team have commented just how proud they are to be a part of ICON as we appear on the site. It’s a true demonstration of all the hard work the team has put in over the 25 years ICON has been in business.”

Alice Bradshaw-Smith
Head of Marketing