At the core of our work for ORIS is the brief to breathe creative equity back to a classic German manufacturing brand, originally founded in the mid-1950s and well-known across Europe for its patented swivelling towbars and bicycle carriers.
Our creative approach was on three fronts: to devise a new graphic language for the brand; to create a vast library of new product and lifestyle photography and video; then to design and build a fantastic consumer website bringing all this work into one place.
Devised over six months of photography in Germany and Hungary with a partnership of designers, photographers and video makers, the ORIS project represents an extraordinary creative collaboration.
This is the first time that ORIS has existed as a brand on its own terms online, having previously been part of its parent company’s product portfolio. Now it has a chance to flourish and gain the brand recognition for excellence it has long deserved.
If you require design work to this kind of exacting, high spec we would be really interested in working with you.
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