Clipway

Our brief from Clipway, a global private equity secondaries firm, was to take their new logo and consider a stylised design concept of coloured particles that they wanted to customise for their business.

Central to our work was to create a set of backgrounds for Clipway’s sales deck. With a great deal of creative work completed on the animation concept we created these visuals seemingly ‘back to front’: so, rather than take a concept, create visuals and animate them, the static visuals we used on the sales deck were taken as a stills from a set of animations.

The end result combines our new custom animations alongside parallax overlays of the particle concept, meaning the site always has a sense of simplicity alongside visual spectacle.

What we did

Contact us

If you require design work to this kind of exacting, high spec we would be really interested in working with you.

+44 20 7351 4083
info@richardpchapman.com