Our brief from Clipway, a global private equity secondaries firm, was to take their new logo and consider a stylised design concept of coloured particles that they wanted to customise for their business.

Central to our work was to create a set of backgrounds for Clipway’s sales deck. With a great deal of creative work completed on the animation concept we created these visuals seemingly ‘back to front’: so, rather than take a concept, create visuals and animate them, the static visuals we used on the sales deck were taken as a stills from a set of animations.

The end result combines our new custom animations alongside parallax overlays of the particle concept, meaning the site always has a sense of simplicity alongside visual spectacle.

What we did

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If you require design work to this kind of exacting, high spec we would be really interested in working with you.

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