Investcorp-Tages

Investcorp-Tages is the combined alternative asset management teams of Investcorp Group and Tages Capital, which were merged in a joint venture in May 2020.

We were first asked to create an evolved brand identity using the pre-existing Investcorp typography and colours, then apply it to a ‘launch’ website which went live in concert with the merger announcement.

In a second phase of work, we revisited the website project and increased its footprint by 70%, focussing on a wide range of the firm’s services, detailed backdated information about their funds as well as well as extensive environmental, social and governance responsibilities.

This is a great example of a project that launches gradually, ensuring there’s always a strong online presence, but taking the time to relook at the project and expanding scope into a profoundly useful resource for its clients.