Investcorp-Tages

Investcorp-Tages is the combined alternative asset management teams of Investcorp Group and Tages Capital, which were merged in a joint venture in May 2020.

We were first asked to create an evolved brand identity using the pre-existing Investcorp typography and colours, then apply it to a ‘launch’ website which went live in concert with the merger announcement.

In our most recent phase of work for the firm, we revisited the website project, expanding it significantly to cover all the firm’s funds and strategies. As part of this work we completed a refresh of the design throughout to include video and a new brand motif.

This is a great example of a project that evolves gradually, ensuring there’s always a strong online presence, but taking the time to relook at the project and expanding scope into a profoundly useful resource for its clients.