Baker Steel

Baker Steel is a global financial services firm with specialist, forward-thinking technical expertise. We spent a year working with the firm to rethink their branding and every client touch-point to set them up for their journey towards Net Zero.

Our new identity is inspired by sculpture, the nature of what the firm does being to ‘think beyond geology’ and what lies beneath rock itself. We drew a loose, soft shape that is then echoed within our choice of photographic visual branding by stunning imagery of mineral slices.

The website itself has a number of highly detailed technical features, with access to different pages being defined by jurisdiction and compliance protocols. In addition, the site covers each of Baker Steel’s funds (with a sub-brand for each) as well as detailed share price information and historical graphs live-streamed on the page.