Chemin des Pins

A long-cherished ambition of ours has been to work on a wine label design project.

This opportunity came about, creating a premium ‘vin de table‘ product, aimed chiefly at ski chalets and restaurants. After giving it careful thought, the name of Chemin des Pins was decided upon and using a series of custom-shot imagery of pine trees taken in the South of France, these have in turn appeared on the label.

Since launch in Autumn 2014, Chemin des Pins has sold around 80,000 bottles.


‘Sometimes the right design solution isn’t necessarily the most adventurous or wacky route – which was very much the case with our new ‘Chemin des Pins’ wine brand.
We needed an understated, elegant, quite conservative look for the wine label design – which Richard and his team have achieved with some aplomb. The bottle labels look as good as the stuff inside tastes!’

Sam Owens, Director