A great example of international collaboration, the new brand and website for Bangkok private jeweller Above Diamond was completed across digital communication tools, timezones and during a pandemic.
Our work marks a fantastic new start for Above, evolving their identity with completely new styling and typography then rethinking their approach to digital retail, opening them up to both a Thai and English language audience.
The finished diamond jewellery retail website not only looks fantastic but works incredibly well, integrating with the store’s diamond database ensuring online and bricks and mortar stores always work together. Our branding has not only been applied to Above’s original flagship but also to a new boutique in Bangkok’s Siam Square.
The end result is one of our most significant client commissions, providing a bespoke approach to client work across cultures, languages and design.
The experience we had working with Richard, Sak and Kyle on our new Above Diamond website was so seamless – they operated like an in-house team, even though we were working across continents between London and Bangkok. Timezone differences of 6 hours weren’t an issue at all, especially as we kept the conversation on our Slack channel going back and forth daily between our working teams.
Richard’s experience on branding and marketing plus his insights on the diamond jewelry industry that he provided were invaluable for us. This helped shape our brand and bring it to the next level precisely when our brand value communication became so important.
The end result is a lot more than just a refreshed logo and a new website. It’s the intangible, yet visible value that we now have to provide for our clients and create a remarkable, meaningful experience for them. We can feel that Richard and his team were just as delighted as us to craft this beautiful masterpiece together.
We really appreciate the experience of working together with Richard and his team. Highly recommended.
Director, Above Diamond