Alpenglow Ski is a skiing holiday company specialising in chalet breaks around Europe. The word ‘alpenglow’ itself refers to the beautiful colour the mountains reflect as the sun sets – and this sets the stage for the entire brand look.
As part of this fantastic project, we’ve designed the identity for Alpenglow which was inspired by modern ski and snowboard brands we admire. Our idea is that the brand can be flexible to expand beyond the website and make an impact in resort.
The website today is an ambitious second version of the design, representing the significant changes the business has undergone since it launched in 2014.
THE ALPENGLOW BRAND
The Alpenglow brand was a project we had a lot of fun with – it’s not every day you get to design a holiday company’s logo – and we enjoyed the idea of working with the colours of ‘the alpenglow’ while maintaining a modern fresh identity.
BROCHURE vs eCOMMERCE WEBSITE
Alpenglow is an unusual concept – essentially an interactive online ‘holiday brochure’ which allows many different holiday types, resorts and chalets to be featured.
This concept infers the site doesn’t need e-commerce, meaning the team at Alpenglow can customise every holiday for the end user’s group. It’s this bespoke experience which is at the heart of Alpenglow’s offering.
We approached Richard Chapman Studio to help us build a brand new website and design a logo for a start-up ski travel agency business. We had very set ideas as to what we wanted from the website as well as the overall feel and usability.
These guys managed to fulfil every requirement asked of them but also suggested ways to improve the site and customer experience that we hadn’t even considered.
We are super pleased with the results and have had glowing feedback from our new clients.