Veld Capital

Created following a carve-out from AnaCap Financial Partners, Veld Capital is a newly-established private credit business comprised of an established team – with offices on Wigmore Street in central London.

We were engaged to devise their launch brand and website in the summer of 2022, which has subsequently become a significant project involving a second much larger website, signage, stationery and office presentation template design.

The brand design itself was inspired by crops catching the wind in a field, creating a distinctive icon of the company’s initials next to a modern piece of type used for both the primary business and two subsidiaries.