BeSure Testing Inc., is a New York City-based company offering breast screening using Bexa, a new, accurate and pain-free technology.
Working with team members both in the UK and US, we developed a new brand for BeSure, rethinking how they present themselves.
We suggested an identity inspired by the binary nature of their testing outcomes: the ‘B’ symbol and its simple associated split circle offer a soft, accessible piece of graphic design which chimes with their brand ethos.
We combined the branding with a series of almost abstract images and video of women, their skin and in particular their hands. The idea behind this was to emphasise that the BeSure testing process was one which offered choice, autonomy and empowerment.