Lyceum Fit is the brainchild of Robbie, George and Sabina, a trio of personal trainers who decided to open a fitness studio together. After searching for the right space, they settled on a refurbished 1950s space, part of the Sands End Arts & Community Centre, adjacent to South Park in Fulham, west London.
Our work with the team has been a brand and marketing exercise, developing the identity and applying that and a design scheme we’ve created alongside that to signage, flags, banners and leaflets in an ongoing effort to launch the business.
The studio is effectively a long corridor, which lends itself particularly well to the one-on-one training that Lyceum offers. When they moved in, the space was completely whitewashed and somewhat sterile. We’ve enjoyed applying the branding to the studio, with our team spray-painting the graphics to the walls, delivering a visual energy, informality and vibrancy which matches the ethos of the team.