Scandi Standard is a publicly-traded corporation which owns the Swedish, Danish and Norwegian chicken brands Kronfågel, Danpo and Den stolte Hane.
As the parent company, Scandi Standard is Scandinavia’s leading chicken producer co-ordinating these three major consumer brands into a single cross-regional and global entity.
In a huge branding project, we proposed the name of the new parent company and designed the corporate identity.
Our creative brief from Scandi Standard involved a three-step design process involving team meetings in Stockholm and Copenhagen, before, during and after the merger.
What we did
- Company naming and identity design
- Brand guidelines
- Office stationery design
- Presentation templating
Having devised the brand look and its various permutations, we then wrote the usage guidelines for the new company – a major undertaking of its own.
This kind of project is where a brand really establishes its priorities, values and meaning.
Our work for Scandi Standard established the overall ‘look and feel’ of the company – its visual style.
INTERNAL PRESENTATION GUIDELINES
Our scope of work included a major project of PowerPoint templating for Scandi Standard.
We created a large series of templates and our designs were then built by a specialist Microsoft Office programming company in Sweden.
Please note the presentation below contains sample text.