Thirsty, Cambridge

We love working with wine retail, and it has always been an ambition to devise a completely new high street brand design. So this is it – and Thirsty Cambridge is the first branch to open, with others planned.

We devised the idea of an illustrated flag with custom-drawn typography: part of a graphic language of protest which is at the heart of this piece of work.

In addition to the logo itself, a secondary part of the brand identity is an illustration of protesters holding placards and banners, which forms the backdrop to the shopfront and other promotion.

The first Thirsty retail shop is in the heart of Cambridge and has our new logo front and centre.