Your VC

When consumer investment platform GrowthDeck approached us for a complete rebrand, the brief was deceptively complex: create a brand that feels accessible to everyday investors while maintaining institutional credibility.

Working with founder Freddie Hamilton, we developed Your VC, a strategic repositioning that puts investors at the heart of the conversation. Rather than following the cold, corporate aesthetics typical of financial services, we positioned the brand around where families actually make investment decisions: the kitchen table.

The finished identity centres on a highly customised piece of typography with a bespoke ligature connecting the U and R. We paired this with warm colours and animated graphic elements, creating an entire brand system that feels approachable rather than intimidating.

Collaborating with Your VC’s Lisbon-based development team, we designed a comprehensive digital presence built within HubSpot’s platform. The site balances promotional content with client portal functionality, all anchored by custom video showcasing the firm’s portfolio companies with people front and centre.

From logo through to web design, print materials and video, we’ve created a complete brand transformation for a business redefining how consumer investment platforms connect with their audience.