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We’ve been working with Matt and Emma Simpson on the branding of their skiing business Alpenglow since 2014. Giving shape to their business plan, we devised their launch branding with its bold elegant icon. The project then became a textbook example of web design for startups.
Chiefly an online business, from the outset they wanted their website to be a clever hybrid of online booking and personal concierge service. Human interaction, testimonials and recommendations has ended up at the centre of all successful online businesses over the last ten years – so their instincts proved to be dead on from day one.
Since the launch we’ve done assorted updates to the site, for instance working on the chalet pages, creating new icons and designing additional feature pages. These are the usual requirements of a site of this kind as a business grows. However we find it satisfying that even as we see a massive reboot of the site this week, it’s still a recognisable evolution of the design we brought to market with the team at Alpenglow five years ago.
‘Following a capital raise we wanted to relaunch our business with an entirely new name and brand.
‘When branding your company, it’s crucial that your design team understand the subtleties of your ethos completely and I felt confident that Richard and his team were on the same wavelength as us throughout the process.
‘We are delighted with the result and are looking forward to working with Richard Chapman Studio as our company grows.’