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Where do we get our energy from? Where do we store it? Is our flow of it secure? How much does it cost? Is it ethical? Some of the questions of our time, about which trying to understand answers is challenging, not least for a graphic designer. Yet, sometimes doing what we do, my team and I find ourselves in the right place at the right time. This is a story about such a moment.
I first visited the labs of LiNa Energy in the Autumn of 2019 when they were based on the campus of the University of Lancaster. The team had begun developing a new sort of battery that was based on sodium and our mission was to work on a new identity and take photographs for the website they needed. That site launched in the early months of the pandemic and I recall thinking that would be the last tech startup web design project we’d be doing with original content we’d created for a while.
But, nearly three years later, we’ve been back. LiNa needed us to rework that launch site with a new photo set, expanded branding work and all manner of new features including vector animation explaining how their battery cell operates in a straightforward, clear way. To gain understanding of complex science (or anything) sometimes you need to boil them down to their core essence and that’s what I hope this project does.
‘Richard was highly recommended to us, and boy did he and his team not disappoint.
‘The process was structured, well communicated, relaxed and very much a team collaboration with Richard expertly driving things forward. Richard is extremely approachable, an excellent listener and, importantly, knows when he needs to put his foot down to get to the next step in the process.
‘Richard and his team have a passion for what they do and care deeply about the end result.
‘The LiNa team are extremely happy with what Richard and his team delivered and we fully expect our collaboration to go on to bigger and even more exciting things in the future.’
Gene Lewis, CEO, LiNa Energy
‘Richard and Sak understood the brief immediately and the process flowed flawlessly from that point.
‘The website which they created for us now reflects exactly what we wanted to convey as a business and I am proud of every page. It is simple, striking and professional and so easy to navigate.
‘It has been a very enjoyable experience working with Richard, Sak and the team on both a business and personal level and I’m certain that we will stay in touch.
‘I thoroughly recommend Richard Chapman Studio.’
Mark Cannell, Partner, London & Oriental
‘Oxford Investment Consultants have thoroughly enjoyed the ongoing relationship they have built with Richard and his team.
‘With requirements covering branding, print and digital marketing materials, and a website with complex functionality and regulatory requirements, the skill of Richard’s team to offer clarity in interpreting our challenging and continually evolving requirements into seamless, user-friendly and attractive media is exemplary.
‘Further, the sensational service and emphasis on relationship building is a real credit to the culture Richard has developed in the firm.’
Freddie Hamilton, Oxford Investment Consultants
‘Following a capital raise we wanted to relaunch our business with an entirely new name and brand.
‘We spoke to several design agencies but Richard’s grasp of our concept was apparent as soon as we began talking, which made the decision very easy.
When branding your company, it’s crucial that your design team understand the subtleties of your ethos completely and I felt confident that Richard and his team were on the same wavelength as us throughout the process.
‘We are delighted with the result and are looking forward to working with Richard Chapman Studio as our company grows.’
Diane Banks, CEO, Northbank Talent Management
‘We needed a strong brand identity presented in a simple, straightforward way and a website that is elegant, easy to use and low maintenance.
‘Richard and his team ‘got it’ from the beginning and presented high quality, original concepts for our logo and website, doing so without an extensive brief.
‘We don’t have a marketing or IT department, nor did we have any need for the site to be filled with features or much content, but Richard and his team understood this and approached the task with enthusiasm and professionalism.
‘We are delighted with the end result that gives a distinctive visual aesthetic to our business.’