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While I’m fervently of the belief that ‘print will be back’, there’s no denying that this past year has been tough on that side of our work. Clients have had doubts if printed brochures and catalogues have enduring value when face-to-face handover opportunities such as meetings or conventions aren’t possible. There’s also an irksome trend towards saving print budgets as everything or anything can be emailed or downloaded.
This decline is something I’ve been thinking about a lot and as it happens, I don’t think that it is a trend that’s going to last. My reasoning is that the charm of the physical object will never ebb. How else to explain why booksellers have had their best year ever?
Yet, for now at least, while we’re stuck in a digital download world, the ethos and design values of print echoes through our work. It’s evident, I feel, that the wine trade catalogue design for our longtime client, Louis Roederer’s UK trade arm Maisons Marques et Domaines, is intended to be read as a book, as spreads. It’s an interesting approach: ‘print design, just without the print’, that is captured in a nutshell with this project.
‘Richard was highly recommended to us, and boy did he and his team not disappoint.
‘The process was structured, well communicated, relaxed and very much a team collaboration with Richard expertly driving things forward. Richard is extremely approachable, an excellent listener and, importantly, knows when he needs to put his foot down to get to the next step in the process.
‘Richard and his team have a passion for what they do and care deeply about the end result.
‘The LiNa team are extremely happy with what Richard and his team delivered and we fully expect our collaboration to go on to bigger and even more exciting things in the future.’
Gene Lewis, CEO
‘Richard and Sak understood the brief immediately and the process flowed flawlessly from that point.
‘The website which they created for us now reflects exactly what we wanted to convey as a business and I am proud of every page. It is simple, striking and professional and so easy to navigate.
‘It has been a very enjoyable experience working with Richard, Sak and the team on both a business and personal level and I’m certain that we will stay in touch.
‘I thoroughly recommend Richard Chapman Studio.’
Mark Cannell, Partner
‘Oxford Investment Consultants have thoroughly enjoyed the ongoing relationship they have built with Richard and his team.
‘With requirements covering branding, print and digital marketing materials, and a website with complex functionality and regulatory requirements, the skill of Richard’s team to offer clarity in interpreting our challenging and continually evolving requirements into seamless, user-friendly and attractive media is exemplary.
‘Further, the sensational service and emphasis on relationship building is a real credit to the culture Richard has developed in the firm.’
Freddie Hamilton, Oxford Investment Consultants
‘Following a capital raise we wanted to relaunch our business with an entirely new name and brand.
‘We spoke to several design agencies but Richard’s grasp of our concept was apparent as soon as we began talking, which made the decision very easy.
When branding your company, it’s crucial that your design team understand the subtleties of your ethos completely and I felt confident that Richard and his team were on the same wavelength as us throughout the process.
‘We are delighted with the result and are looking forward to working with Richard Chapman Studio as our company grows.’
Diane Banks, CEO
‘We needed a strong brand identity presented in a simple, straightforward way and a website that is elegant, easy to use and low maintenance.
‘Richard and his team ‘got it’ from the beginning and presented high quality, original concepts for our logo and website, doing so without an extensive brief.
‘We don’t have a marketing or IT department, nor did we have any need for the site to be filled with features or much content, but Richard and his team understood this and approached the task with enthusiasm and professionalism.
‘We are delighted with the end result that gives a distinctive visual aesthetic to our business.’