We are your ideal partner for bespoke website, branding, brochure and report design

See our work

Richard Chapman Studio is an award-winning graphic and web design agency offering bespoke, creative work that targets your customers

About us

Our latest news

Blog
brand tone of voice

Which comes first for a brand – tone of voice or visuals?

Working with a new client this week, we’ve been talking extensively about the personality of their brand and its essence. What has been so interesting is that this conversation has been happening in the wake of our initial set of creative work for them. It’s been the trigger for that series of questions.

One would usually imagine that to create successful new design work for a brand you would think all the ‘values stuff’ through beforehand. This is particularly the case with what we call their ‘brand tone of voice’. While it’s true that thinking and writing first is the best method in theory, sometimes to draft a new set of ideas based on a rough brief can help define the truth of that brand.

Read more

I wanted a website that stayed clear of the outdated, clunky images and graphics of so many law firm websites, and that projected a sleek and modern look that is easy to navigate.

Richard Chapman Studio understood exactly what I had in mind and delivered a website that is visually appealing, easy to use and sets my practice apart from the rest.

Kevin Rivera, Firm Principal
Rivera Employment Law

See the project

Contact Richard Chapman Studio

Why not pop in and say hello?

Our design studio is in the heart of Chelsea, London.

3.16 The Plaza
535 King’s Road
London SW10 0SZ

Call us on +44 20 7351 4083 or email us directly