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Pop the FAQ: why you should use ‘questions and answers’ on your website

Everyone’s got a question. Nobody understands everything. If you think your website explains every possible detail about your business and its services I’ll show you someone who reads it differently. Chances are that even if you have covered all the angles, someone vital will miss the part where you explained in detailed bullet-points that very thing they were wondering about.

Voice activated systems such as Siri or Alexa mean these exchange are invariably conducted in a questions and answers format. It’s a prevailing trend that is becoming embedded in the psyche of web users, however they search. So how to address these in a wider context? A good shortcut could be bringing back an old Frequently Asked Questions page – FAQ – in a fresh, customer-focussed way.

With this in mind, here are some thoughts on how best to reimagine this Web 1.0 feature for a new era.

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‘Following a capital raise we wanted to relaunch our business with an entirely new name and brand.

‘When branding your company, it’s crucial that your design team understand the subtleties of your ethos completely and I felt confident that Richard and his team were on the same wavelength as us throughout the process.

‘We are delighted with the result and are looking forward to working with Richard Chapman Studio as our company grows.’

Diane Banks, CEO
Northbank Talent Management

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Our design studio is in the heart of Chelsea, London

3.16 The Plaza, 535 King’s Road, London SW10 0SZ

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