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Creating Skyral – people-first graphic design for an AI business

There are the projects where I meet a client and think – ‘yes, this makes sense to me, I can see what we’d be able to do here’. That’s often because it’s in an industry we know well, or the brief is very straightforward. Then again, there’s the piece of work where what’s required, its end product and how we’d get there is clear, but the industry or premise is nothing short of out of the blue. This is the story of the latter.

This project, for data fusion, visualisation, and simulation specialists Skyral, is in a sense completely creatively contrary. In this job, the technology is so sophisticated, I don’t know if I would have been shocked if I had been told that we were out of a job and their systems were going to churn out their branding simply by being asked nicely. But, satisfyingly, it was created by hand, very much a case of totally custom graphic design for an AI business.

Skyral works at the cutting-edge intersection of software development, artificial intelligence and data modelling. They work for governments and enterprise clients in fields as diverse as energy, telecoms, and financial services.

Not easily categorised or explained, Skyral has been an intense project that required a simple yet beautiful end result. This is how we got there.

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‘Richard was highly recommended to us, and boy did he and his team not disappoint.

‘The process was structured, well communicated, relaxed and very much a team collaboration with Richard expertly driving things forward. Richard is extremely approachable, an excellent listener and, importantly, knows when he needs to put his foot down to get to the next step in the process.

‘Richard and his team have a passion for what they do and care deeply about the end result.

‘The LiNa team are extremely happy with what Richard and his team delivered and we fully expect our collaboration to go on to bigger and even more exciting things in the future.’

Gene Lewis, CEO, LiNa Energy

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‘Richard and Sak understood the brief immediately and the process flowed flawlessly from that point.

‘The website which they created for us now reflects exactly what we wanted to convey as a business and I am proud of every page. It is simple, striking and professional and so easy to navigate.

‘It has been a very enjoyable experience working with Richard, Sak and the team on both a business and personal level and I’m certain that we will stay in touch.

‘I thoroughly recommend Richard Chapman Studio.’

Mark Cannell, Partner, London & Oriental

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‘Oxford Investment Consultants have thoroughly enjoyed the ongoing relationship they have built with Richard and his team.

‘With requirements covering branding, print and digital marketing materials, and a website with complex functionality and regulatory requirements, the skill of Richard’s team to offer clarity in interpreting our challenging and continually evolving requirements into seamless, user-friendly and attractive media is exemplary.

‘Further, the sensational service and emphasis on relationship building is a real credit to the culture Richard has developed in the firm.’

Freddie Hamilton, Oxford Investment Consultants

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‘Following a capital raise we wanted to relaunch our business with an entirely new name and brand.

‘We spoke to several design agencies but Richard’s grasp of our concept was apparent as soon as we began talking, which made the decision very easy.

When branding your company, it’s crucial that your design team understand the subtleties of your ethos completely and I felt confident that Richard and his team were on the same wavelength as us throughout the process.

‘We are delighted with the result and are looking forward to working with Richard Chapman Studio as our company grows.’

Diane Banks, CEO, Northbank Talent Management

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‘We needed a strong brand identity presented in a simple, straightforward way and a website that is elegant, easy to use and low maintenance.

‘Richard and his team ‘got it’ from the beginning and presented high quality, original concepts for our logo and website, doing so without an extensive brief.

‘We don’t have a marketing or IT department, nor did we have any need for the site to be filled with features or much content, but Richard and his team understood this and approached the task with enthusiasm and professionalism.

‘We are delighted with the end result that gives a distinctive visual aesthetic to our business.’

Rupert Hill, Harrier Partners

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Richard Chapman Studio
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