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Incremental web design

Searching for online perfection? Incremental web design is the answer

There’s that expression I keep hearing these days, ‘don’t let perfect be the enemy of good’. And there’s something to it. In our studio we strive for a superb, creative outcome on every piece of work.

But sometimes inevitably constraints mean that the ideal project they wanted is impossible because… maybe the photos aren’t ready (or these days, the shoot is delayed). Perhaps budget is tight. Or a major new product doesn’t launch for a few months, but that can’t delay the finished website.

Whatever the reason, I try to find the positive in the situation. We try and encourage our clients to press ahead with what they have now, then build on that work. It’s an approach I call ‘incremental web design’: where money isn’t wasted, but seen as an initial investment built upon over time, defining an easy-does-it approach to a fantastic website.

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‘Richard was highly recommended to us, and boy did he and his team not disappoint.

‘The process was structured, well communicated, relaxed and very much a team collaboration with Richard expertly driving things forward. Richard is extremely approachable, an excellent listener and, importantly, knows when he needs to put his foot down to get to the next step in the process.

‘Richard and his team have a passion for what they do and care deeply about the end result.

‘The LiNa team are extremely happy with what Richard and his team delivered and we fully expect our collaboration to go on to bigger and even more exciting things in the future.’

Gene Lewis, CEO

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