Spring clean your business branding!
With the turn of the year behind us, suddenly 2017 is well underway. The days are a little longer than they were and suddenly daylight is shining on certain parts of the office which suddenly look a little too cluttered. Time for a bit of a clear-up… It makes me think: that could be advice on all sorts of levels. What about business strategy? Marketing? Corporate identity? It could be you too look around and suddenly realise – it’s time to re-work your business branding.
Needless to say (once we’ve done that tidy-up ourselves this afternoon) my team and I will be only to pleased to help you.
Having a great plan for your next step – goals, new clients to meet, sales targets, for instance – is a great starting point. There’s no point in just taking a new broom to your business if you haven’t a few ideas with what to do when you’re finished.
But if you don’t know where to begin, don’t worry…
What a fresh look can mean…
When designers talk about rebranding, this term can often be misleading or confusing. Does it mean a new logo? Or just everything around the logo while that remains static?
Truth is – every project is different in this regard. Personally, my take on this point is that ‘brand identity’ is the design of the logo itself, ‘branding’ is the application of this logo and the brand elements to… well, whatever you need them applied to.
Some of our recent work showcases good examples of how different business branding projects, each with their own scope, can work.
Changing everything around the logo
Aquila is an interesting case where a brand has remained almost identical in the various different iterations of website we’ve worked on with the team.
In our many years of working with Aquila, we’ve reworked their website in a drastic way three times. As we’ve completed these projects, every aspect of our design has fundamentally changed. This means the logo has always felt incredibly fresh – and the company has always looked the bees-knees online.
This current website also includes a great new set of portfolio imagery I shot last summer with photographer Alistair Nicholls in and around Chelmsford. This wealth of new content for the site gave the estate real depth and impact.
The Aquila website – a great example of business branding
Our photoshoot for Aquila – central to this business branding project
Tweaking existing branding with a new graphic style
I’ve spoken before about this project for Leyton Legal, but I keep returning to it, reminding myself – this great-looking project is pretty radical for a firm of laywers…
Leyton had a pre-existing brand which it was clear was not going to change aside from a very minor tweak – but establishing a new UK entity, legally separate from the French parent company, required their branding to appear in a completely fresh way.
The Leyton Legal website – a great example of business branding
Enter stage left: our new website design.
This elegant piece of branding reinforces a Leyton that many clients may be familiar with, albeit by keeping a consistent colour palette and orange as a key colour.
But it moves beyond that by using illustration as its central graphic scheme which gives the site visual style and in particular means that it appeals to both companies and individuals seeking Leyton Legal’s services.
A total relaunch
Our brief from custom jeweller Taylor & Hart was simple: they had chosen a new name and worked up a brand design they wanted to work with, could we design a new website around it?
What a great project! We set to work with enthusiasm.
The Taylor & Hart website – a great example of business branding
Working directly with the team at Taylor & Hart, we painstakingly designed each page of the site to their specifications. Every aspect had been considered from the opening screens to the way that users can carefully select the exact engagement ring for them.
Launched on January 1st, it’s our first project of 2017 and a great way to start a new year.
Are you ready to sweep away the cobwebs?
We’re ready to help with…
- a new company logo
- a better, clearer company website – aimed directly at your customers
- a new graphic style: photography, copy and overall look and feel
Lead image on this article by Alex Jones