Buckingham Green jumps from screen to street with custom real estate window graphics

How a development’s brand can move from the website into the public realm, turning a vacant-unit letting board into part of the place.

When we designed the website for Buckingham Green we built a brand concept for the development itself, a visual language for how the place should look and feel inspired by its built environment. Blended with a striking use of colour, this created a completely new brand design for the web which launched earlier this year.

This week, something remarkable happened: with newly designed custom real estate window graphics, that concept moved off the screen and onto the street.

A vacant unit at Buckingham Green now carries a full set of window graphics, a wraparound applying the new branding across three sides of the building. The frontage markets the available space, including letting details for JLL and Colliers and does the functional job of advertising the unit. What makes it work is that it does that job cleanly, colourfully and on brand, holding the standard of the place and aligning with the website we created.

We love it when our real estate digital design work makes it into a physical space, and this large scale brand graphic series is one of the most dramatic transitions of this kind we have been involved with. The smart end result holds the standard of the development while the unit waits for its tenant.

The project had a hard deadline. Buckingham Green is hosting a big screen during the Wimbledon fortnight, so the frontage needed to be at its best ahead of the crowds. Production and installation were handled by BeWonder, who turned the graphics around and installed them ahead of the event.

We believe that a brand really shows its strength when it makes the leap from the digital to the public realm. Here the Buckingham Green brand fulfils its potential with a consistent visual look and a functional purpose.

Combined with our elegant design, the finished windows provide the backdrop to one of the highlights of the summer.

Work with us

Does the development you represent have a vacant unit that deserves better than a generic letting board? We turn empty frontages into part of the place.

Get in touch directly by calling +44 20 7351 4083 or email info@richardpchapman.com

Find out more

Our portfolio page about Buckingham Green

More of our work designing brands and websites for property and real estate businesses

A related project for real estate developer KOA, in Dubai