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Is your website elastic?

For a while now, I’ve been talking about the importance of responsive website design.

But, I realise that’s a technical term that not everyone is familiar with: for us designers it’s one of those words which is as familiar as, well… stretchy. Elastic, even.

Because that’s (sort of) all it is. What it means is that whatever sort of device you’re using to browse the web, the website neatly snaps into position and looks perfect – just for you.

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Is your website elastic?

Recent work

Jamie Aston – florist and flower school

Jamie Aston – florist and flower school

Jamie Aston has been a client since 2008 when we first designed their site. Since then we’ve kept on creating new versions of the site as time has passed – this is the third version we’ve designed.

This latest-iteration is a from-the-ground up redesign and introduces not only a shop to buy flowers online but a new booking and payment system for the flower school. It’s one of the most ambitious sites we’ve ever created from a design and technical perspective.

Jamie and his team art directed an incredible, eye-catching photoshoot with models and flowers together, and this became the signature visual look overall.

A key component of our design is a long, scrolling homepage with many separate elements. It’s hard to explain or demo this without showing a long visual – so that’s what follows below.

See project


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