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How to make Pinterest work for your SME

For me, Pinterest is different. Different from the frenetic pace of other social media where amid a constant bombardment of opinion, invective and news, a business who wants to showcase new products or visual work can find their voice rather lost. By contrast, opening up a Pinterest page for a new project is rather like shutting a door on a crazy world and steadily building a story about something fresh and emerging. It’s particularly useful for building inspiration, as well as showcasing gorgeous photography of your work, or working process.

… let’s first talk about inspiration.
Collating visual stimuli for my graphic design work has been a mainstay of a consistently familiar creative process which begun at art school. For many years this would be done by raking through design books and magazines, tearing, cutting, copying and building ‘mood boards’ on huge sheets of foamboard. Particularly useful for corporate identity projects, these messy heaps of cut up paper would gradually be pulled together into coherent themes which would in turn inspire something totally fresh. The good news (for trees everywhere) is that the entire process can now happen online, without scissors and spraymount, harvesting the seemingly inexhaustible visual resources of the web.

… secondly, showcasing your work, in depth, from every angle.
In the photography of your work, whether a standalone product or creative project such as a new piece of artwork, a vibrant poster for your business or a story about a new activity you’re undertaking, it’s extremely unlikely you’ll produce just one image. More likely it’s going to be many, almost certainly built over time. By contrast, other social media increasingly favours the single image: most Facebook posts these days on a smartphone dicate this. However Pinterest suggests a different, more comprehensive process, potentially looking at your work, explaining its purpose, use, or a range of iterations. Essentially it allows you to curate a complete visual story from beginning to end.

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How to make Pinterest work for your SME

Recent work

Jamie Aston – florist and flower school

Jamie Aston – florist and flower school

Jamie Aston has been a client since 2008 when we first designed their site. Since then we’ve kept on creating new versions of the site as time has passed – this is the third version we’ve designed.

This latest-iteration is a from-the-ground up redesign and introduces not only a shop to buy flowers online but a new booking and payment system for the flower school. It’s one of the most ambitious sites we’ve ever created from a design and technical perspective.

Jamie and his team art directed an incredible, eye-catching photoshoot with models and flowers together, and this became the signature visual look overall.

A key component of our design is a long, scrolling homepage with many separate elements. It’s hard to explain or demo this without showing a long visual – so that’s what follows below.

See project


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