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Design blog

How to make Instagram work for your SME

At turns compulsive, engrossing and impossible to ignore (or is that just me?), Instagram is arguably the best truly social media in the world today. Instagram has taken photo sharing, the element of Facebook people love best, and built a distinctive, instantly-recognisable suite of tools to improve image quality, then make them public. In so doing, Instagram has created a genuine community around ‘where you are’ and ‘what you’re doing’.

On the face of it, Instagram is the simplest offering imaginable: posting photos of friends or views isn’t exactly revolutionary. However what makes it successful is its informal, ‘soft’ yet persistent influence. A number of apparently simple features combine potently: the gradual growth in users’ followers; the number of likes they receive from a huge global audience; the way that hashtags create an immediate subsection of the app across topics and interests, and the different tones and themes of sophisticated users’ feeds.

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How to make Instagram work for your SME

Recent work

Lifehouse – design and build

Lifehouse – design and build

Lifehouse is a home refurbishment, design and maintenance company based in west London.

We were engaged to give an existing brand marque a fresh lease of life, so re-imagined their stationery, exterior hoarding signage during builds and a completely new design responsive website.

This beautiful portfolio website marks their first online update in five years and is a major step forward – huge image galleries, clean layouts and of course a responsive site designed to work on all platforms.

It helps that the photography – from Lifehouse’s team – is completely fantastic. We’re really pleased with this one.

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