At a party, a fairly typical question is, ‘what do you do for a living..?’ to which I always answer that ‘I’m a graphic designer’.  Now, a London graphic design type is two-a-penny around here. It causes some confusion…

Which is obviously the bald fact, though running a small business is rather more involved than that, but starting down that line of conversation can be just a little off-putting when you’ve just met someone who doesn’t necessarily want to hear that level of minutiae.

Anyway, an incredibly commonplace but slightly bizarre next question which always throws me is, ‘so… what do you actually design?’ – graphic design itself being a sort of vague cover-all for many potential sins, apparently.